Communica Welcomes Advisor Carlie Montgomery

May 31, 2018

Communica welcomes Advisor Carlie Montgomery
By Sarah Bartlett

Creative, determined and perceptive.

For Carlie Montgomery, these three words best sum up the young Advisor. After chatting with Carlie, you can’t help but be impressed by her knowledge and instinct as a professional communicator.

Those working out of Communica’s Calgary office already recognize Carlie as a friendly and familiar face. After completing a student internship with the company back in 2014, Carlie recently joined Communica full-time as an Advisor in Communication and Stakeholder Engagement.

“I had a great experience here [at Communica] with Doug and the employees. It was such a positive atmosphere that I wanted to come back. In the span of four months I developed a thorough understanding of the agency culture. I got a taste of the fast-paced environment Communica has to offer,” Carlie explained.

Following her student internship at Communica, Carlie went on to complete her Bachelor of Communications degree at Mount Royal University (MRU).

“I knew that I wanted to do communications at a young age. It was always a battle between journalism and public relations. Then I found the public relations program at MRU,” says Carlie. “I thought it covered all the bases as far as writing, social media, crisis communications and government public relations. It was a well-rounded program. It gave me a good foundation to handle many different projects within Communica.”

While attending MRU, Carlie honed her communications skills volunteering within the University and with local charities. Volunteering with Calgary non-profit organization’s such as the Alberta Animal Rescue Crew Society (AARCS), fueled her enthusiasm for helping others.

“I love getting out into the public, engaging with them and hearing their stories,” she says.

That connectivity is what drew Carlie back to Communica and more particularly, Stakeholder Engagement. During her time as a student intern, she enjoyed the camaraderie and collaboration that came from working on a small team.

“There’s a great teamwork culture here. We’re all helping each other do the absolute best we can for our clients. My team is really supportive. They’ve tapped into my skill set and supported me when needed,” she says.

Carlie is focused on the importance of bringing quality research and strategy to all her communication tactics.

“There’s an overwhelming amount of communication in the world right now. There’s so many channels and outlets, and there’s so many people in this space,” says Carlie. “I think that if you’re not strategic, if it’s not well thought-out, if you’re just throwing content out into the world; it’s going to get washed away. There’s a whole other strategic aspect to communications that people are not aware of, and that really intrigues me.”

Outside of the office you can find Carlie in the mountains, spending time with family, or volunteering at a local AARCS event. She loves the outdoors and all things creative. In her spare time, she enjoys knitting, painting and traveling.

“If I can choose to do anything on the weekends it would probably be hiking. I love hiking and backpacking. I’ve hiked the West Coast Trail. I’ve canoed in Bowron Lake Provincial Park. Anything outdoors is right up my alley,” she says.

Carlie is eager to continue growing as a professional in Communication and Stakeholder Engagement with Communica.

“I’m looking forward to building relationships with my clients and colleagues and positively contributing to their projects.”