Emma's blog

Is your company crisis communications plan ready to go? 

Toyota is probably learning some hard lessons about crisis communications at the moment. It’s unfortunate, but it appears that the Japanese proverb, “The reputation of a thousand years may be determined by the conduct of one hour,” has become relevant at Toyota. The company has lately been doing all the right things, but it seemed uncertain and slow off the mark. Every day seemed to bring us more news about global recall and repair programs, not the steps being taken to fix the problem and make sure it wouldn’t happen again.

A crisis represents a loss of control, however brief. For that defined time period, all a company can control is its own response to the crisis. How well or how poorly the company manages itself as it reasserts control – while communicating effectively with its stakeholders and the media – can define corporate reputation long after the crisis is over.   continue reading »

We are pleased to announce that on January 8^th, Communica and Triton Environmental signed a Memorandum of Understanding with respect to a strategic alliance between our two firms. This is a great opportunity for Communica and our clients, as we partner with a firm that has 20 years of environmental expertise and experience with a range projects throughout western Canada. 

This 2010 agreement is designed to develop a framework of cooperation between Communica and Triton. As we provide complementary services to similar clients, there is a benefit to collaborating on business development, project work and related activities.  By drawing on the broad range of professional services offered by the respective firms, Triton and Communica can make a stronger service offering to existing and prospective clients.    continue reading »

Unconventional natural gas production from Northeast British Columbia represents a unique opportunity for BC to further diversify its economy and establish itself as a significant, independent player in Canada’s natural gas industry. The reserves in the ground are enormous by any standard and recent technological developments have made those reserves accessible in a way that is attracting major interest from industry.

British Columbia currently produces 2.5 billion cubic feet of gas a day – less than a quarter of rival Alberta's output. But the potential in the Horn River Shale formation located in Northeast BC alone is huge. Companies such as Apache, EOG and EnCana Corp. believe Horn River itself could eventually produce more than four billion cubic feet a day, similar to what is generated at a giant field in Texas called the Barnett Shale. continue reading »

The energy development sector has seen a flurry of activity over the past few years, generating a tremendous amount of media attention in the areas of oil sands development, unconventional natural gas, pipeline infrastructure, power transmission, forestry, agriculture and land use.  To help you keep on top of current events, Communica is pleased to introduce the 'Energy News Digest', bringing you the latest news of interest from the world of energy development. continue reading »